March 2011 22
Chasing “Thriller”
Posted By : Jim Joseph
Comments Off on Chasing “Thriller”

Are You Just Hoping for a Repeat? I just recently finished teaching an intensive weekend marketing course at NYU—all about building the brand experience. Toward the end of the class I do a section on

January 2011 27
Is Potty Humor Rocket Science?
Posted By : Jim Joseph

I have a confession I love commercials with babies. Maybe it’s because my first brand assignment was on Johnson’s Baby Products or maybe it’s because I like the potty humor, not sure. It’s certainly not

December 2010 27
2010 Favorite Marketing Moments
Posted By : Jim Joseph

I love year-end lists… Can’t get enough of them. The week between Christmas and New Year’s Eve is meant specifically for reviewing year-end lists, at least in my book! So I thought I’d compile a

December 2010 22
Hallmark—A Brand that Gets It
Posted By : Jim Joseph

Hallmark is clearly a brand that “gets it” — it knows how to be a brand. Fulfilling the needs of its consumers, emotionally as well as functionally, and I would add that its the

November 2010 09
Simple Innovation from 3M
Posted By : Jim Joseph

Just a quick little post on a new product that I think is so simple, yet so innovative. If you have a dog or a cat, you’ll love this product. If you’re a marketer, you’ll

August 2010 19
Wheat Thins Tweets
Posted By : Jim Joseph

Wheat Thins just came out with a new advertising campaign right after my own heart. It fuses new media with traditional media in a seamless experience tied directly to the essence of the brand.

August 2010 04
In Anticipation of “Eat Pray Love”
Posted By : Jim Joseph

The Marketing of Finding Yourself Everyone loves a good summer “feel good” movie, and everyone loves a come back. Brace yourselves for a big one on both accounts. Coming this month, the new movie with

June 2010 23
Color Wars
Posted By : Jim Joseph

There were the cola wars, and then the french fry wars…now we are witnessing the color wars. All the major paint brands have been ramping up their marketing and offering all sorts of value added