Posts Tagged ‘Design’

People Love Brands, But Do Brands Love People?

Marc Gobé Updates Emotional Branding CPG Branding and Marketing Forum Member and industry hero of mine, Marc Gobé has recently updated his bestselling book, Emotional Branding. The revised edition includes the innovative branding and design pioneer’s winning strategies for branding success in the age of social

How Hot Do You Like It?

Tabasco Heats Things Up with Social Media Facebook asked me to become a fan of Tabasco the other day. Of course, I responded immediately. I’ve been a Tabasco enthusiast for as long as I can remember. While I’m a proponent of a great many consumer products, only a few rank highly enough to be “fan-worthy” on the [...]