Al Ries’ daughter Laura has just written Visual Hammer, a book attacking Positioning, the marketing classic that has sold more than 1.4 million copies.

The best way into the mind is not with words. It’s with visuals. But not any visual. You need a visual that “says something.”

• The “lime” that says Corona Extra
  is the authentic Mexican beer.
The “contour bottle” that says Coca-Cola
is the original cola, the real thing.
• The “cowboy” that says Marlboro
  is the masculine brand.

Laura Ries is a leading brand strategist, bestselling author, sought-after speaker and popular television personality. She is President of Ries & Ries based in Atlanta, GA.

She has also been a member of the CPG Branding and Marketing Forum since 2008 and has agreed to be an ongoing contributor to this website.

Along with her partner and father Al Ries, the legendary Positioning pioneer, Ries & Ries consults with many Fortune 500 companies on brand strategy. Laura and Al have written five books including: The 22 Immutable Laws of Branding and The Fall of Advertising & the Rise of PR.

Laura may be reached at: http://www.Ries.com/

Order your own copy of Visual Hammer at Amazon.com