Bob Gilbreath’s “The Next Evolution of Marketing”
In The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, Bob Gilbreath, a former P&G brand marketer and now Chief Marketing Strategist at digital agency Bridge Worldwide, shows that the most effective way to earn the trust and attention of today’s cynical customer is to add meaning to their lives instead of bombarding them with meaningless messages. Packed with hundreds of real-life examples from pioneering brands like Nike, Intel, Dove, and Coca-Cola, the book shows how any business can grow sales, share and loyalty by creating marketing that people choose to engage with—marketing that itself improves people’s lives. In the book, Gilbreath dissects how this next-generation marketing model can help your business create relevant, meaningful communications in the digital age. You can download a sample chapter from The Next Evolution of Marketing here (link) or visit www.marketingwithmeaning.com for more information.