Archive for the ‘Economic’ Category

Will Iconic Brands Survive?

Is Thrift the New Status? A recent BrandWeek story documents the erosion of iconic brands to less-expensive private label offerings, but will this trend continue after an economic recovery? Sales figures don’t lie, but it is hard to believe consumers will trade down in every category.

Are Consumer Goods in for a Disappointing Future?

Take a look at this recent perspective from McKinsey’s Retail Practice. How the recession has changed US consumer behavior

P&G’s BAL Management in Action

Publicis Groupe’s Starcom Mediavest Group loses communication planning duties to Aegis Group’s Carat in major shift of Gillette’s North American communication planning. Omnicom Group’s BBDO Worldwide is the Brand Agency Leader (BAL) for Procter & Gamble’s male grooming business. For further details see Jack Neff’s article (12/03/09) in AdAge, linked below. Carat Gets Gillette’s North American Communications Planning

Unilever Interview

McKinsey Quarterly interview of Paul Polman, CEO of Unilever McKinsey has made available a series of videos featuring Paul Polman, CEO of Unilever. The interview focuses on a variety of topics including the economy, social responsibility and other issues facing the CPG industry. Paul Polman of Unilever

AdAge: Unilever Sees Green

Somewhere over the rainbow lies $5 billion in savings for the package-goods industry.

Using a color-harmonization program called Project Rainbow, Unilever is reducing the more than 100 hues it uses on its spreads and

Outsourcing and Offshoring

How Manufacturing Trends Are Influencing the Design Industry Along with the reduction of global trade barriers and increased low-cost delivery methods, Internet technology has matured into a valued global resource for the business of design. Opportunities for extending capabilities and sourcing new supply chain partners

What is Sustainability?

Packaging and the Triple Bottom Line Recently there has been great emphasis on the issue of sustainability. Every newspaper, magazine and television network has produced stories on sustainability and the