Archive for the ‘Design’ Category

Updating a Logo vs. Changing a Logo

It’s been a while since Starbucks announced the logo change.  We are now seeing that logo in action.  New commercials have rolled out with the new logo, and new cups are rolling through inventories. Despite the age of this particular news, this topic has remains to be one of the most popular

I Smell a Scent Trend

What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the same time that it is being used as the main ingredient of some new fine fragrance launches. For

Packaging Design – The Next Decade

When I was asked to write my point of view as to where package design is going in the next decade, I wanted to avoid repeating what has already be said, over and over again. I would like to try to give my personal point of view of how I see the future, based not on a wet finger held up to the wind, but on my own experience of the past 40 something years in the profession and the active part I still play today.

Scent—Helping New Design!

Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a few recognize the energy as God or Intuition speaks to them through one of

How to Make a Package Design Store-Check

Any new design initiative must be preceded by some form of market investigation, because without an understanding of the context within which a package or brand must communicate, any such initiative would be undertaken with a virtual blindfold on!
The aim of this article is to give some guidance and methodology, in order to make your future store-checks both effective and useful to understanding the market context and aiding the design and marketing process.

Move over 3D—Aroma and Technology Meet

Innovative Scent Delivery System Years ago, the thought of a scented e-mail or a device connected to our home entertainment centers that allows us to enjoy specific aromas while watching theater or gaming was merely fanciful. The idea that we can become part of the experience by

Exhibit Explores the Work of Donald Deskey

University of Cincinnati Showcases Pioneer Designer The legacy of design pioneer Donald Deskey will be on display starting Jan. 6 in the Reed Gallery of the College of Design, Architecture, Art and Planning. Paired with the exhibit

Banking—a new scented space, kind of…

Today I experienced one of the worst scented spaces I’ve encountered to date. I was standing in line at my local bank, prepared to discuss some issues with the teller and out of nowhere I heard a soft “psst”. The next thing I knew, a foul rendition of a tropical

Home Improvement Faces Opportunity

Brands Can Bust Through with Forward Facing Trends Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work—on their homes that is. While massive remodeling projects are pretty much out the window, consumers are more engaged in smaller, more

Simple Innovation from 3M

Just a quick little post on a new product that I think is so simple, yet so innovative. If you have a dog or a cat, you’ll love this product. If you’re a marketer, you’ll love that