Enabling Runners to Just Do It Clients ask me all the time: “Should we get into social media”? And I say the same thing every time: “Wrong question”! The question isn’t “should” it’s “how”! Almost
The Long Tail of Social Media PR In PR 2.0, you don’t have to push product placement on cooking shows. You don’t even have to woo influential mom bloggers. No, social media success can be
A Discussion About Personalization and Community At a recent Mediabistro conference, innovative women across diverse industries came together to discuss the state of media today and where it’s headed. From speaker to speaker, two key
It is a Fundamental and Immutable Law of Marketing: Begin with a Deep Understanding of Your Customer. For years, this concept has been preached as a key ingredient to marketing success and an important means
Information Is Not Enough A recent National Grocers Association study confirmed what we already know — 75% of consumers use the Internet on a regular basis to learn about nutrition issues. That’s more than any
In my last post about “Podcamp 2010″ I talked about the notion of the unconference for anyone interested in exploring the cutting-edge of social media. I don’t want to be redundant here but If you
Branding Beyond the Brief Elsewhere on the world wide web, there is a challenge to state the difference between a brand and a commodity in a sentence or less. Many marketers answered the challenge. After
Podcamp Offers Fresh Perspectives on Social Media In Mitch Joel’s book “Six Pixels of Separation” he talks about a new kind of conference that is being created by people who are organizing online but meeting
Engage the Market, not Just a Hypothesis It is Marketing 101 gospel that you must have a customer target to position a brand or its offerings. Target is one of the four pillars of classical
The Brand Platform Comes to Life in the Age of Social Marketing Now more than ever, exercises that develop and fine tune a brand’s fundamentals, or brand platform, are important not only as an internal