Walmart Brings Back Delisted Brands As reported by Jack Neff this week in AdAge, “the world’s-biggest retailer had embarked on an ambitious program to winnow brand assortment in an effort to reduce inventory, improve margins
Retailer Announces Further Sustainability Goals Regardless of how you feel about Walmart, there’s no denying the overwhelming economic power of one of the world’s largest public corporations. The retailer from Bentonville’s relentless
Shopping the Retail Attraction that Jim Bonaminio Built. In last week’s post on Tabasco I mentioned a local retailer that many of you, I’m sure, have never heard of before. Jungle Jim’s International Market is
Have you noticed how our shopping habits are changing? : Consumers today are choosing to trade up towards the purchase of quality and luxury products, but at the same time these same consumers, are also
Be creative. Or, just ask! Often, we are creating designs for brands where there is no budget for consumer testing. That leaves us at the mercy of our own intuition and experience to determine whether
Occasionally, I go to the grocery store and walk up and down each aisle with only one thing in mind – to see which brand will stop me. To find which seashell (package) will grab
Can a Package Leverage Promotional Excitement? I don’t drink Coors Light, but I’ve seen the commercials on TV. The coaching press conference spots are memorable, the silver train is
Is Thrift the New Status? A recent BrandWeek story documents the erosion of iconic brands to less-expensive private label offerings, but will this trend continue after an economic recovery? Sales figures don’t lie, but it
Swiss Army Brand Fine writing instruments, watches, flashlights, apparel and luggage are just a few of the ways that Victorinox has leveraged Swiss Army into a widely successful line of branded and licensed products around
Why you should become pallet-able with retail-ready packaging As a woman, there is always a great desire to be both strong and beautiful. We want to carry the contents and associated weight of each day