Archive for the ‘Advertising’ Category

In Anticipation of “Eat Pray Love”

The Marketing of Finding Yourself Everyone loves a good summer “feel good” movie, and everyone loves a come back. Brace yourselves for a big one on both accounts. Coming this month, the new movie with Julia Roberts called “Eat Pray Love.”

Devices: The New Identity Statement

Is Technology an Important Cultural Beacon? These days, traveling, especially business traveling, has become a sort of anthropological adventure and I am not just talking about the charm of air travel. I include all forms of public transport. And one of the few benefits of being on the move is the opportunity to

What is Your Burning Question?

Forum member Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide, just got back from the Cannes Lions Ad Festival where he co-hosted a seminar with, Jim Stengel, former Global Marketing Officer of P&G.  In their seminar, Bob and Jim addressed today’s marketing and advertising disruption by asking a Burning Question

Forum Member Makes Cover of AdAge

K-C’s Christine Mau is a Woman to Watch! Be sure to read about Kimberly-Clark Brand Design Director Christine Mau and other women to watch in this week’s issue of Advertising Age. Among many other accomplishments, Christine is the design thinker behind the Kleenex oval box and new

Where Do You Find Health?

Can a Brand Make You Feel Better? There are tens of millions of websites. When you look for how to keep yourself and your family healthy, there are tens of thousands of health web sites to spew information. If you are looking for consumers to interact with your brand is that where they’re doing it?

Points of Connection in the Relationship Era

It is a Fundamental and Immutable Law of Marketing: Begin with a Deep Understanding of Your Customer. For years, this concept has been preached as a key ingredient to marketing success and an important means to an end. The idea has been to take whatever the marketer can find out about its customers and leverage [...]

The Art of Abandonment

Recently, I noticed a new something. Perhaps it’s nothing, or perhaps it’s the beginning of a new fad in the world of advertising. Two major brands have been using self-deprecating  humor, by abandoning their past.

Is Your Brand Eclectic or Just a Mess?

Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in a design that is distinctly your own.” Roget

Beware the (False) God of Big

I have to believe that the current Toyota brand trauma has resulted in many nervous boardroom discussions in other corporations around the world. I mean, how did one of the most sought-after and respected brands trip so badly and tumble so far. And have we even gotten to the

Can Innovation Really Drive Sales?

Domino’s Sees Profits Grow from New Recipe By now we’ve all seen all the commercials and maybe even tried the new pizza recipe. Frank comments from focus groups prompted Ann Arbor based Domino’s Pizza to go all in with innovation,