Archive for the ‘Marketing’ Category

Chasing “Thriller”

Are You Just Hoping for a Repeat? I just recently finished teaching an intensive weekend marketing course at NYU—all about building the brand experience. Toward the end of the class I do a section on “making good choices”. I believe that the secret to successful marketing lies with making good

Scent—Helping New Design!

Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a few recognize the energy as God or Intuition speaks to them through one of

Is Potty Humor Rocket Science?

I have a confession I love commercials with babies. Maybe it’s because my first brand assignment was on Johnson’s Baby Products or maybe it’s because I like the potty humor, not sure. It’s certainly not because I love hanging out with babies, though, I found that part of life as a Dad way too stressful!

How to Make a Package Design Store-Check

Any new design initiative must be preceded by some form of market investigation, because without an understanding of the context within which a package or brand must communicate, any such initiative would be undertaken with a virtual blindfold on!
The aim of this article is to give some guidance and methodology, in order to make your future store-checks both effective and useful to understanding the market context and aiding the design and marketing process.

Brand Resolutions

What Do You Want, What Do You Need? It’s the first year of a new decade and while we consider and promise ourselves ways we can make this new one rewarding for our bodies and souls, as strategists and marketers

Is There a Right P?

Have the Four Ps of Marketing Become Blurred? Over at our LinkedIN Discussion Board, a lively discussion is taking place on Four Ps of Marketing. For those of you who are unfamiliar, the Four Ps are Product, Price, Promotion, and Place. These 4Ps were originally proposed by E. Jerome McCarthy in the

2010 Favorite Marketing Moments

I love year-end lists… Can’t get enough of them. The week between Christmas and New Year’s Eve is meant specifically for reviewing year-end lists, at least in my book! So I thought I’d compile a