An Avenue for Sharing Ideas
Are You Just Hoping for a Repeat? I just recently finished teaching an intensive weekend marketing course at NYU—all about building the brand experience. Toward the end of the class I do a section on
Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a
I have a confession I love commercials with babies. Maybe it’s because my first brand assignment was on Johnson’s Baby Products or maybe it’s because I like the potty humor, not sure. It’s certainly not
Any new design initiative must be preceded by some form of market investigation, because without an understanding of the context within which a package or brand must communicate, any such initiative would be undertaken with
What Do You Want, What Do You Need? It’s the first year of a new decade and while we consider and promise ourselves ways we can make this new one rewarding for our bodies and
Have the Four Ps of Marketing Become Blurred? Over at our LinkedIN Discussion Board, a lively discussion is taking place on Four Ps of Marketing. For those of you who are unfamiliar, the Four Ps
I love year-end lists… Can’t get enough of them. The week between Christmas and New Year’s Eve is meant specifically for reviewing year-end lists, at least in my book! So I thought I’d compile a