Archive for the ‘Strategy’ Category

Announcing the 2014 REBRAND 100® Global Awards!

Enter by September 25, 2013! Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet business goals. Showcased [...]

Announcing the 2013 REBRAND 100 Global Awards!

Enter by September 26, 2012. Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet business goals.

Is Your Brand Ready to Tap the Green Affluents?

My job is creating futureproof brands for clients. I believe those brands are built on sustainability, innovation, design, insight and sociability. Among these attributes, insight has a special place. Get it right, and your brand lines up with what tomorrow’s consumers demand. Get it wrong, and you become the next

Dimensions of Compatibility

How does a brand make the transition from merely being well thought of to becoming beloved by its customers? Is it just about creating a great product or service, or does it

Scent—Helping New Design!

Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a few recognize the energy as God or Intuition speaks to them through one of

Time to Turn Up the Volume

The Brand Positioning Revolution Almost all agencies worth their salt include it as one of their core competencies. Almost every client of any sophistication acknowledges its importance. And yet, it seems to me, as an avid brand follower, that the topic of brand positioning and the accompanying benefit to the end user of meaningful difference, [...]

Banking—a new scented space, kind of…

Today I experienced one of the worst scented spaces I’ve encountered to date. I was standing in line at my local bank, prepared to discuss some issues with the teller and out of nowhere I heard a soft “psst”. The next thing I knew, a foul rendition of a tropical

CPG Branding to Partner with IIR

CPG Branding and Marketing Forum is proud to announce a media partnership with IIR’s Destination Design Management conference in San Francisco this February.