August 2013 14
Announcing the 2014 REBRAND 100® Global Awards!
Posted By : admin
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Enter by September 25, 2013! Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for

August 2012 09
Announcing the 2013 REBRAND 100 Global Awards!
Posted By : Thomas Gilmore
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Enter by September 26, 2012. Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for

June 2012 05
Is Your Brand Ready to Tap the Green Affluents?
Posted By : Marc Stoiber
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My job is creating futureproof brands for clients. I believe those brands are built on sustainability, innovation, design, insight and sociability. Among these attributes, insight has a special place. Get it right, and your brand

April 2011 11
Dimensions of Compatibility
Posted By : Jeff Boron

How does a brand make the transition from merely being well thought of to becoming beloved by its customers? Is it just about creating a great product or service, or does it

March 2011 14
Scent—Helping New Design!
Posted By : Tracy Pepe

Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a

February 2011 25
Time to Turn Up the Volume
Posted By : Simon Williams

The Brand Positioning Revolution Almost all agencies worth their salt include it as one of their core competencies. Almost every client of any sophistication acknowledges its importance. And yet, it seems to me, as an

October 2010 27
CPG Branding to Partner with IIR
Posted By : Thomas Gilmore
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CPG Branding and Marketing Forum is proud to announce a media partnership with IIR’s Destination Design Management conference in San Francisco this February.