An Avenue for Sharing Ideas
Marketing Experts Share Fresh Thinking CPG Branding and Marketing Forum Members—Marty Neumeier, Laura Ries and Bob Gilbreath—will join ten other industry mavericks, best-selling authors and world-renowned marketing experts at Brand ManageCamp 2010 in Las Vegas.
Grassroots is a term most people associate with politics, but increasingly grassroots movements have turned their attention to food, health and wellness. People are engaged in a broad range of activities and endeavors that
Tracy’s Smell Diary Recently I had the unique opportunity to transform the Shopper Insights conference space that was held from July 11th to the 14th, in Chicago, into a sensory experience. USA brands (mainly) calibrated
I spent the long 4th of July holiday weekend visiting colleges with my daughter. She’s a “rising Senior” in high school, so we are picking out the schools that she will apply to in the
There were the cola wars, and then the french fry wars…now we are witnessing the color wars. All the major paint brands have been ramping up their marketing and offering all sorts of value added
Knowing. Making. Doing. CPG Branding and Marketing Forum member Marty Neumeier, Director of Transformation at Liquid Agency in San Francisco, just announced the latest in his in his “Steal This Idea” series. “If you want
OSU Fisher College of Business “What If” Summit I recently received an invitation from fellow CPG Branding and Marketing Forum member, Michael Bills, to travel to the heart of Buckeye Country and learn about business
One Industrial Design Student’s Vision of the Future File this one under the heading of “I wish I had thought of this.” Industrial design student Andrew Kim, of College for Creative Studies, has created an innovative
In my last post about “Podcamp 2010″ I talked about the notion of the unconference for anyone interested in exploring the cutting-edge of social media. I don’t want to be redundant here but If you
The sun is beginning to peak out and just on the horizon, might we finally see a category contender this summer in Flavored Malt Beverages or “Malternatives”?