Archive for the ‘Innovation’ Category

Move over 3D—Aroma and Technology Meet

Innovative Scent Delivery System Years ago, the thought of a scented e-mail or a device connected to our home entertainment centers that allows us to enjoy specific aromas while watching theater or gaming was merely fanciful. The idea that we can become part of the experience by

Exhibit Explores the Work of Donald Deskey

University of Cincinnati Showcases Pioneer Designer The legacy of design pioneer Donald Deskey will be on display starting Jan. 6 in the Reed Gallery of the College of Design, Architecture, Art and Planning. Paired with the exhibit

Branded CPG Apps Come to Smart Phones

Another Day, Another App … Certainly Seems Like That, Right? Everyday there are more apps to choose from for the iPhone, iPad, Android, etc.  In fact not a day goes by where we are not thinking of a new app idea for a client.  It’s fun and

Banking—a new scented space, kind of…

Today I experienced one of the worst scented spaces I’ve encountered to date. I was standing in line at my local bank, prepared to discuss some issues with the teller and out of nowhere I heard a soft “psst”. The next thing I knew, a foul rendition of a tropical

Enough Seriousness, What’s in Your Cabinet?

Some Food for Thought So, the branding and marketing community spends a great deal of time creating processes, and procedures. We evolve research methodologies and innovation philosophies and practices, but what about the real world? When was the last time you

Home Improvement Faces Opportunity

Brands Can Bust Through with Forward Facing Trends Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work—on their homes that is. While massive remodeling projects are pretty much out the window, consumers are more engaged in smaller, more

Simple Innovation from 3M

Just a quick little post on a new product that I think is so simple, yet so innovative. If you have a dog or a cat, you’ll love this product. If you’re a marketer, you’ll love that

Outdoor TEXAS Grill

Tracy’s Scented Spaces Series Most of us are familiar with outdoor aromas—rich dimensions of charcoal, burning sugar, pungent BBQ sauce, roasting chicken, ribs—heavenly. For me, this is family time. A space where we enjoy each other’s company, and an opportunity where my brother-in-law gets

Sustainable Life Media to host SB Seminars

Join L’Oreal, Poet, Duro Bag, Kendall-Jackson, Pottery Barn, Lenzing Fibers, Logico, Columbia University and many others at SB Seminars this Fall! SB Seminars instructors are classroom veterans and Sustainability Pros. Find out who these teachers are and what they can teach you (and sign up before all seats are filled):

The Perfect Scented Space

Tracy’s Scented Spaces Series While on holidays with my husband I found myself inhaling the familiar aromas of one of the most perfect scented spaces—the beach. If I was to capture this famous aromatic delight in a bottle—I would begin with my vacation. When I design an aromatic experience