An Avenue for Sharing Ideas
When you come to think about it, colour is one of the most effective tools that package designers and marketers have at their disposal, and yet it is probably one of the most overlooked.
One Industrial Design Student’s Vision of the Future File this one under the heading of “I wish I had thought of this.” Industrial design student Andrew Kim, of College for Creative Studies, has created an innovative
Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in
Walmart Brings Back Delisted Brands As reported by Jack Neff this week in AdAge, “the world’s-biggest retailer had embarked on an ambitious program to winnow brand assortment in an effort to reduce inventory, improve margins
Famed Bicycle Brand Deals a Full House I like card games. Poker, euchre and Uno are all favorites of mine. Poker is with the guys, euchre tends to be with couples and Uno is fun
Marc Gobé Updates Emotional Branding CPG Branding and Marketing Forum Member and industry hero of mine, Marc Gobé has recently updated his bestselling book, Emotional Branding. The revised edition includes the innovative branding and design pioneer’s winning
Stereotyped Packaging Designed to Encourage Balanced Diet Created to encourage a change in eating habits, Stereotype (by Chinese designer Daizi Zheng) is a series of foods packaged in familiar, yet thought-provoking and disruptive forms. Carrot sticks
Tabasco Heats Things Up with Social Media Facebook asked me to become a fan of Tabasco the other day. Of course, I responded immediately. I’ve been a Tabasco enthusiast for as long as I can remember. While
Structurally Speaking. Often I am asked “When should we get you guys [agency] involved?” And I always respond, “As soon as you can!” Far too many times an agency is brought into a design project
Be creative. Or, just ask! Often, we are creating designs for brands where there is no budget for consumer testing. That leaves us at the mercy of our own intuition and experience to determine whether