Archive for the ‘Packaging’ Category

Counterfeiting the World’s Greatest Condiment…

Could your brand be threatened by pirating? A recent story has hit a number of news outlets and got me thinking…

Is This the End of Branding as We Know It?

AdAge reports that Australia has ruled in favor of plain packaging requirement across all tobacco brands. Regardless of how you feel about the product, is uniform packaging the end of big tobacco? If the product becomes stripped of brand equity and visual recognition, is there a need to compensate a

Announcing the 2013 REBRAND 100 Global Awards!

Enter by September 26, 2012. Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet business goals.

Designing Sustainability That Sells

Consumers are beginning to express their desire for more sustainable products. But by and large, green products are not making themselves easy to love. Lance Hosey, who keynoted at the recent Sustainable Brands conference, believes there’s still a fundamental disconnect between form and function in green product design . Simply put, products that are more sustainable tend to [...]

New Book by Founders of Gerstman+Meyers

CPG Branding and Marketing Forum members Herb Meyers and Richard Gerstman share their first-hand experiences of leading the design consultancy Gerstman+Meyers, describing professional successes and their personal fulfillment. Learn more about Business Ours: Starting Out and Building Your Own Business, by Herb Meyers and Richard Gerstman at CPG Branding’s book section.

Shape the Future at the Sustainable Brands Conference

Join the conversation with leading companies such as 3M, AT&T, BASF, Coca-Cola, Dannon, Ford, Harley-Davidson, HP, Life Technology, Johnson & Johnson, Nike, Nestlé, Novozyme, Philips, SAP, Target,, Unilever, UPS, and more—but also with

Entry Discount for Forum Members

Anaezi Modu, Founder and CEO of REBRAND™ has graciously offered to extend all members of the CPG Branding and Marketing Forum a $100 discount if they enter the 2012 REBRAND 100 Global Awards. Anaezi has been a longtime member of our forum and has worked tirelessly in support of the branding community through her work at REBRAND™. [...]

Packaging Design – The Next Decade

When I was asked to write my point of view as to where package design is going in the next decade, I wanted to avoid repeating what has already be said, over and over again. I would like to try to give my personal point of view of how I see the future, based not on a wet finger held up to the wind, but on my own experience of the past 40 something years in the profession and the active part I still play today.

Product as Display

Sometimes, the best display vehicle is simply your own products displayed dramatically. It doesn’t take special shippers. It doesn’t take special packs. It doesn’t take anything

Scent—Helping New Design!

Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a few recognize the energy as God or Intuition speaks to them through one of