Brands Can Bust Through with Forward Facing Trends Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work—on their homes that is. While massive remodeling projects are pretty much out the window, consumers are more engaged in smaller, more
As the economy recovers, value means appealing to consumers’ lifestyles, not just their pocketbooks Undoubtedly, the economic challenges of recent times have changed the face of American consumerism. Shoppers are rethinking their concept of value in all of their
Going Beyond the Health Headline At the OTC National Conference in Philadelphia last month Brian Levy spoke about the evolution of health & wellness marketing. Private label brands were the hot topic of conversation at the conference. They represent a significant threat for marketers in many categories, but particularly in OTC,
Walmart Brings Back Delisted Brands As reported by Jack Neff this week in AdAge, “the world’s-biggest retailer had embarked on an ambitious program to winnow brand assortment in an effort to reduce inventory, improve margins
Is Thrift the New Status? A recent BrandWeek story documents the erosion of iconic brands to less-expensive private label offerings, but will this trend continue after an economic recovery? Sales figures don’t lie, but it is hard to believe consumers will trade down in every category.
Private Label Infant Formula In a big win against Mead Johnson, PBM Products claimed that the national brand falsely represented the quality of PBM’s private label infant formula products, just as many private label brands are seeing a increase in popularity with consumers. Mead Johnson