August 2010 03
Building Grassroots Success
Posted By : Steve Friedman

Grassroots is a term most people associate with politics, but increasingly grassroots movements have turned their attention to food, health and wellness. People are engaged in a broad range of activities and endeavors that

August 2010 02
The Scent of Shopper Insights
Posted By : Tracy Pepe

Tracy’s Smell Diary Recently I had the unique opportunity to transform the Shopper Insights conference space that was held 

from July 11th to the 14th, in Chicago, into a sensory experience. USA brands (mainly) calibrated

July 2010 09
What is Your Burning Question?
Posted By : Thomas Gilmore

Forum member Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide, just got back from the Cannes Lions Ad Festival where he co-hosted a seminar with, Jim Stengel, former Global Marketing Officer of P&G.  In their

June 2010 22
Reviving the Retail Giants
Posted By : Rochelle Fainstein

Here is the basic fact: Once you’ve stumbled into the sportswear forest at a Macy’s, Nordstrom, Bloomingdales or Lord & Taylor you could pretty much forget if you’re in the

June 2010 03
Been Caught Stealing…
Posted By : Thomas Gilmore

Knowing. Making. Doing. CPG Branding and Marketing Forum member Marty Neumeier, Director of Transformation at Liquid Agency in San Francisco, just announced the latest in his in his “Steal This Idea” series. “If you want

April 2010 08
Fantastic and Sustainable Design!
Posted By : Thomas Gilmore

One Industrial Design Student’s Vision of the Future File this one under the heading of “I wish I had thought of this.” Industrial design student Andrew Kim, of College for Creative Studies, has created an innovative

April 2010 01
I Love to Be Inspired
Posted By : Rhonda Page

In my last post about “Podcamp 2010″ I talked about the notion of the unconference for anyone interested in exploring the cutting-edge of social media. I don’t want to be redundant here but If you