CPG Branding and Marketing Forum members Herb Meyers and Richard Gerstman share their first-hand experiences of leading the design consultancy Gerstman+Meyers, describing professional successes and their personal fulfillment. Learn more about Business Ours: Starting Out and
Join the conversation with leading companies such as 3M, AT&T, BASF, Coca-Cola, Dannon, Ford, Harley-Davidson, HP, Life Technology, Johnson & Johnson, Nike, Nestlé, Novozyme, Philips, SAP, Target, Walmart.com, Unilever, UPS, and more—but also with
Design Conference in Chicago, May 1-2 Join two hundred top designers from companies such as Boeing, Chick-fil-A, Cirque du Soleil, Edmunds.com, facebook, IDEO, JP Morgan, PetSmart, Polaris, Raytheon, and
Anaezi Modu, Founder and CEO of REBRAND™ has graciously offered to extend all members of the CPG Branding and Marketing Forum a $100 discount if they enter the 2012 REBRAND 100 Global Awards. Anaezi has been a
Over the past couple of weeks, watching Donald Trump make an initial foray into the political mainstream brought into sharp focus for me the factors involved in building a credible and successful personal brand. Now
It’s been a while since Starbucks announced the logo change. We are now seeing that logo in action. New commercials have rolled out with the new logo, and new cups are rolling through inventories. Despite the age of
How does a brand make the transition from merely being well thought of to becoming beloved by its customers? Is it just about creating a great product or service, or does it
What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the
When I was asked to write my point of view as to where package design is going in the next decade, I wanted to avoid repeating what has already be said, over and over again.
Are You Just Hoping for a Repeat? I just recently finished teaching an intensive weekend marketing course at NYU—all about building the brand experience. Toward the end of the class I do a section on