Archive for the ‘Uncategorized’ Category

How Are Women Changing the World?

The Rising Deciders There’s more and more talk recently of women superseding men in the workforce as they become increasingly more educated, completing degrees that are more advanced than those of their male counterparts, and thus substantially increasing their rate of pay. Add

Weekly Update

Hello! Well, seems there’s a blanket of snow across half the US, but it’s not stopping new activity with the CPG Branding and Marketing Forum. The group forum on Linkedin has a number of new discussions, including

Kraft to Acquire Cadbury

Sweet Deal Solidifies Global Offering, Creating $50 billion company Talk about the competitive advantage of scale, Kraft may have sold DiGiorno and Tombstone to help finance the deal, but will command 15% of the world’s market of confections.

Nike, Time-Tested #5

The Goddess of Victory Just Does It OK, Nike is beyond time-tested. Bigger than a mere institution, the swoosh is perhaps one of the most iconic brands ever. More motivating than Coca-Cola, the running

Would You Buy a Broken Cracker?

Nabisco Wheat Thins Redesign As I walked down the cracker aisle of my local supermarket the other day, I was surprised to see that Kraft has once again changed their Nabisco Wheat Thins brand and package. The new package, a complete redesign of a

Official Call for Panelists

AIGA Cincinnati 2nd Annual Green Salon Planning has begun on the AIGA Cincinnati 2nd Annual Green Salon. We are actively recruiting individuals to become panelists for this year’s event. If you are interested, please submit a proposal to become part of an exciting panel of speakers sharing ideas

Aldi Store Visit

Bi-Lo Store Visit