Author Archive

Brand Resolutions

What Do You Want, What Do You Need? It’s the first year of a new decade and while we consider and promise ourselves ways we can make this new one rewarding for our bodies and souls, as strategists and marketers

Here’s to Beer!

It is very easy to assume that innovation and creativity in today’s world is the exclusive domain of the new age industries and brands.  We are constantly in awe of the speed with

Home Improvement Faces Opportunity

Brands Can Bust Through with Forward Facing Trends Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work—on their homes that is. While massive remodeling projects are pretty much out the window, consumers are more engaged in smaller, more

Message In the Bottle

As all the forward-thinking players of the CPG market ramp up their efforts in reducing carbon footprint through packaging innovation, creating packaging that is fully recyclable, lighter and more locally distributed, the wine category in particular has seen some

Reviving the Retail Giants

Here is the basic fact: Once you’ve stumbled into the sportswear forest at a Macy’s, Nordstrom, Bloomingdales or Lord & Taylor you could pretty much forget if you’re in the

Malternatives: Contender or Surrender?

The sun is beginning to peak out and just on the horizon, might we finally see a category contender this summer in Flavored Malt Beverages or “Malternatives”?

How Are Women Changing the World?

The Rising Deciders There’s more and more talk recently of women superseding men in the workforce as they become increasingly more educated, completing degrees that are more advanced than those of their male counterparts, and thus substantially increasing their rate of pay. Add

Can Luxury Be Sustainable?

Cheers to Veuve Clicquot and the Trend of Luxurious Sustainability The French champagne brand Veuve Clicquot has a history of being progressive. In 1805 Mdme Clicquot Ponsardin made history when she assumed the

Think Inside the Big Box

Why you should become pallet-able with retail-ready packaging As a woman, there is always a great desire to be both strong and beautiful. We want to carry the contents and associated weight of each day on our shoulders, including information, expectation, encouragement, and fulfillment with a knowing style and