April 2011
11
Dimensions of Compatibility
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How does a brand make the transition from merely being well thought of to becoming beloved by its customers? Is it just about creating a great product or service, or does it
May 2010
14
Points of Connection in the Relationship Era
It is a Fundamental and Immutable Law of Marketing: Begin with a Deep Understanding of Your Customer. For years, this concept has been preached as a key ingredient to marketing success and an important means
January 2010
20
Can Brands Connect People?
The Brand Platform Comes to Life in the Age of Social Marketing Now more than ever, exercises that develop and fine tune a brand’s fundamentals, or brand platform, are important not only as an internal
December 2009
23
Can You Learn from a Relationship Expert?
What CPG Marketers Can Learn from Dr. Phil It seems like the idea of relationship marketing has been around for a long time, now. A very long time, indeed, if we include the relationships we