Author Archive

The Path to Happiness

As the economy sputters along and the unemployment rate refuses to bend there is a lot of talk these days about the collective psyche of Americans these days and what makes people happy.

Building Grassroots Success

Grassroots is a term most people associate with politics, but increasingly grassroots movements have turned their attention to food, health and wellness. People are engaged in a broad range of activities and endeavors that support causes and values in which they believe. For marketers, this presents a real opportunity—and a challenge.

Where Do You Find Trust?

Grassroot Efforts Provide Meaning There is a lot of discussion now about the power of your friends online. They have the ability to recommend products, services, websites and even other friends. But how much do we trust those recommendations? Most of these people are not in our lives everyday.

Value over Price

As the economy recovers, value means appealing to consumers’ lifestyles, not just their pocketbooks Undoubtedly, the economic challenges of recent times have changed the face of American consumerism. Shoppers are rethinking their concept of value in all of their

The Private Label Challenge

Going Beyond the Health Headline At the OTC National Conference in Philadelphia last month Brian Levy spoke about the evolution of health & wellness marketing. Private label brands were the hot topic of conversation at the conference. They represent a significant threat for marketers in many categories, but particularly in OTC,

The Community Behind Your Brand

A Discussion About Personalization and Community At a recent Mediabistro conference, innovative women across diverse industries came together to discuss the state of media today and where it’s headed. From speaker to speaker, two key trends kept working their way into the conversation:

Where Do You Find Health?

Can a Brand Make You Feel Better? There are tens of millions of websites. When you look for how to keep yourself and your family healthy, there are tens of thousands of health web sites to spew information. If you are looking for consumers to interact with your brand is that where they’re doing it?

Driving Value Online

Information Is Not Enough A recent National Grocers Association study confirmed what we already know — 75% of consumers use the Internet on a regular basis to learn about nutrition issues. That’s more than any other source. So, it’s no surprise that nearly every healthy brand has a website,