September 2010 19
The Path to Happiness
Posted By : Steve Friedman

As the economy sputters along and the unemployment rate refuses to bend there is a lot of talk these days about the collective psyche of Americans these days and what makes people happy.

August 2010 03
Building Grassroots Success
Posted By : Steve Friedman

Grassroots is a term most people associate with politics, but increasingly grassroots movements have turned their attention to food, health and wellness. People are engaged in a broad range of activities and endeavors that

July 2010 01
Where Do You Find Trust?
Posted By : Steve Friedman

Grassroot Efforts Provide Meaning There is a lot of discussion now about the power of your friends online. They have the ability to recommend products, services, websites and even other friends. But how much do

June 2010 15
Value over Price
Posted By : Steve Friedman

As the economy recovers, value means appealing to consumers’ lifestyles, not just their pocketbooks Undoubtedly, the economic challenges of recent times have changed the face of American consumerism. Shoppers are rethinking their concept of value

June 2010 10
The Private Label Challenge
Posted By : Steve Friedman

Going Beyond the Health Headline At the OTC National Conference in Philadelphia last month Brian Levy spoke about the evolution of health & wellness marketing. Private label brands were the hot topic of conversation at

May 2010 27
The Community Behind Your Brand
Posted By : Steve Friedman

A Discussion About Personalization and Community At a recent Mediabistro conference, innovative women across diverse industries came together to discuss the state of media today and where it’s headed. From speaker to speaker, two key

May 2010 20
Where Do You Find Health?
Posted By : Steve Friedman

Can a Brand Make You Feel Better? There are tens of millions of websites. When you look for how to keep yourself and your family healthy, there are tens of thousands of health web sites

May 2010 06
Driving Value Online
Posted By : Steve Friedman

Information Is Not Enough A recent National Grocers Association study confirmed what we already know — 75% of consumers use the Internet on a regular basis to learn about nutrition issues. That’s more than any