As the economy sputters along and the unemployment rate refuses to bend there is a lot of talk these days about the collective psyche of Americans these days and what makes people happy.
Grassroots is a term most people associate with politics, but increasingly grassroots movements have turned their attention to food, health and wellness. People are engaged in a broad range of activities and endeavors that
Grassroot Efforts Provide Meaning There is a lot of discussion now about the power of your friends online. They have the ability to recommend products, services, websites and even other friends. But how much do
As the economy recovers, value means appealing to consumers’ lifestyles, not just their pocketbooks Undoubtedly, the economic challenges of recent times have changed the face of American consumerism. Shoppers are rethinking their concept of value
Going Beyond the Health Headline At the OTC National Conference in Philadelphia last month Brian Levy spoke about the evolution of health & wellness marketing. Private label brands were the hot topic of conversation at
A Discussion About Personalization and Community At a recent Mediabistro conference, innovative women across diverse industries came together to discuss the state of media today and where it’s headed. From speaker to speaker, two key
Can a Brand Make You Feel Better? There are tens of millions of websites. When you look for how to keep yourself and your family healthy, there are tens of thousands of health web sites
Information Is Not Enough A recent National Grocers Association study confirmed what we already know — 75% of consumers use the Internet on a regular basis to learn about nutrition issues. That’s more than any