What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the
Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a
Innovative Scent Delivery System Years ago, the thought of a scented e-mail or a device connected to our home entertainment centers that allows us to enjoy specific aromas while watching theater or gaming was merely
Today I experienced one of the worst scented spaces I’ve encountered to date. I was standing in line at my local bank, prepared to discuss some issues with the teller and out of nowhere I
Tracy’s Scented Spaces Series Most of us are familiar with outdoor aromas—rich dimensions of charcoal, burning sugar, pungent BBQ sauce, roasting chicken, ribs—heavenly. For me, this is family time. A space where we enjoy each
Tracy’s Scented Spaces Series This is a direct follow up to my scented diary series post on June 30th. Recently a group of teens started a protest against Abercrombie and Fitch in San Francisco, CA.
Tracy’s Scented Spaces Series While on holidays with my husband I found myself inhaling the familiar aromas of one of the most perfect scented spaces—the beach. If I was to capture this famous aromatic delight
Tracy’s Smell Diary Recently I had the unique opportunity to transform the Shopper Insights conference space that was held from July 11th to the 14th, in Chicago, into a sensory experience. USA brands (mainly) calibrated
Tracy’s Smell Diary Considering scent branding is relevantly new (more of the branding world is learning how this science works), I have decided the best way to educate my readers, is to discuss relevant case
Each day I begin my morning by evaluating the scent world through interesting articles, research, new books, marketing campaigns. Even new fine fragrance launches. I look for inspiration, hope. Each morning I also evaluate the